Launch of the Longines PrimaLuna Collection (Seoul, Корейская Республика)

Февраль 9, 2010

An elegant crowd of guests - including the editors in chief of the major Korean magazines and numerous fashion directors - had responded enthusiastically to the invitation of Longines Korea to the launch of the new Longines PrimaLuna which took place at the Grand Hyatt Hotel.

Images of the Longines brand logo and the Longines PrimaLuna illuminated the display zone and blended in with the overall tone of the elaborate table setting, the white rose centerpiece, and the delicate lighting. The music of the Duke Jordan Trio was playing in the background, adding to the overall elegance of the venue.

The city lights that could be viewed through the large windows went in harmony with the subtle sparkles of the Longines PrimaLuna pieces that guests could admire and try.

The guests enjoyed the presentation given by Mrs. Sophia Kim - Longines Brand Manager in Korea - who explained the history and tradition of Longines, as well as the story of the new Longines PrimaLuna. Country Manager of Swatch Group Korea, Howard Choi also delivered a speech. The presentation ended with the Longines PrimaLuna film.

After the official part, the lights slowly illuminated the room once again and with the soft music flowing in the background, dinner was served and the guests enjoyed talks on the collection.